We are creating a unified UKRI website that brings together the existing research council, Innovate UK and Research England websites.
If you would like to be involved in its development let us know.

ESA BIC UK helps start-up keep chickens happy and healthy

Thrive Multi Visual provides smart insights to poultry farmers to improve their business operations. Using sensors and artificial intelligence (AI), plus robotics based on the ExoMars Rover, farmers can monitor the health of their chickens without disturbing them. This enables them to optimise day-to-day processes and helps to boost welfare standards across the supply chain.

The Challenge

Thrive MV was founded in early 2018 as a collaboration between experts in the poultry business and in robotics, following an introduction by ESA. The overall technical solution quickly became apparent and there was a clear business case. However, the team recognised challenges they needed to overcome in their business practices and in attracting initial clients, which they believed could be addressed by ESA BIC UK, following the success experienced by a sister company.


  • £41,500 funding towards development of the rover and AI systems
  • Business mentoring
  • Brand recognition gained through affiliation with ESA
  • Media coverage, prompting contact from potential clients
  • Networking opportunities with satellite specialists

left-hand quote markHaving set delivery deadlines that we had to work towards as an ESA BIC incubatee was what really made the programme important to us as a start-up. In addition, the funding we received to build our demonstrator, along with the reporting schedules, meant we delivered on what was most important to us commercially – this, in turn, enabled us to acquire a client and close further funding.right-hand quote mark

Imtiaz Shams, CEO, Thrive Multi Visual

The Benefits

Since joining ESA BIC UK in June 2018, Thrive MV has increased its team from two people (full-time equivalent) to three (FTE, six part-time). The mentoring support from ESA BIC provided valuable structure around how to run a business, while the grant accelerated development of the solution to a stage where it could be tested and demonstrated to farmers and investors. The networking opportunities at Harwell were also useful, adding to the team’s broader expertise and thereby enhancing conversations with potential investors.

Thrive MV has run several pilot projects and signed its first commercial client, Menchine Farm, which has made a significant investment in the business. Its solution has received media coverage in publications including The Economist, leading to enquiries from businesses responsible for a total of over 2,500 chicken sheds globally. Thrive MV was also a finalist in the Tesco Agri T-Jam in October 2018.

Thrive case study (PDF, 340 KB)

Last updated: 14 June 2019


Science and Technology Facilities Council
Switchboard: +44 (0)1793 442000